Home Care Marketing Pricing

Compare the work, not just the price

I lead the strategy, implementation, and review directly. Every package starts with your actual services, service coverage, private-pay audience, and capacity to accept new clients.

These are work categories, not unlimited production quotas. Before work starts, I identify the pages, locations, content responsibilities, revision scope, reporting, and outside costs covered by your plan. Hosting and licenses are itemized below.

What each fee buys

Setup pays for the initial assessment, planning, configuration, and implementation defined in your scope. For Full Infrastructure, the $5,000 setup quote identifies which custom website and integration work it includes and which items need a separate quote. The monthly fee funds ongoing execution, monitoring, and review within the agreed plan. A setup payment does not imply unlimited custom development.

When caregiver availability is limited

If your agency cannot currently staff more care, I can prioritize accurate availability and service-area information, existing-page quality, intake clarity, and technical maintenance instead of expanding acquisition content into areas you cannot serve. Caregiver recruitment is a separate objective and is not counted as care inquiry growth.

What counts as a qualified care inquiry?

A qualified care inquiry is a genuine prospective client or family decision maker seeking services your agency actually provides, within your service area, with a payment arrangement your agency accepts and a care schedule or start time your team can reasonably consider. Your intake team confirms the fit; a form submission or phone click alone does not establish qualification.

I agree on the working definition with your agency before comparing results. Where information is incomplete, the inquiry remains unqualified or pending review rather than being counted as a confirmed fit. Reporting separates caregiver applications, vendor messages, spam, duplicates, out-of-area requests, and requests for care outside your scope. A qualified inquiry is not an assessment, new client, or guaranteed admission.

Use aggregate counts and disposition categories. I do not need client names, diagnoses, private contact records, or recordings to explain the marketing picture. Calls and forms are deduplicated where possible and are not automatically added together as unique people.

Founding partner program: build the evidence together

Five agencies. Direct work with the founder. A documented starting point and an honest account of what changes.

I built this cohort for established private-pay, non-medical home care agencies whose work I can document responsibly: a suitable website scope, access to usable business-level data, and a decision maker willing to review the findings. This is an exchange for measurement and candid feedback, not a promise of growth.

What founding partners receive

AI & Organic Growth at $2,500/month, with the normal $2,000 setup fee waived and a streamlined professional WordPress website of up to 5 pages included. The included website scope and exclusions below still apply.

What founding partners contribute

• Access to baseline and ongoing business-level reporting: Google Business Profile performance, available search data, aggregate call-tracking reports, and inquiry counts. Access is limited to what is needed for measurement; approved exports can be used where direct access is unsuitable.
• A 90-day review and an honest testimonial about the experience. Positive feedback is never required. Any published testimonial needs agency approval and will disclose the founding partner benefit.
• Participation in an evidence-based case study, with agency approval of the final version before publication. The agency can choose to be unnamed; identifying details are omitted from that approved version.

Baseline first, then comparable checkpoints

Before optimization work begins, I record the starting website and tracking setup, dated rankings for an agreed query and location set, and AI answer samples with the exact prompts, platform, date, location context, mentions, citations, and accuracy notes. I also preserve available historical Google Business Profile data, tracked calls, and total and qualified care inquiries for an agreed comparison period.

Ongoing checks use the same definitions and comparable periods. Care inquiries are separated from caregiver applications, spam, and duplicates where the data allows. Calls and inquiries are not added together as if they were unique new clients. Missing historical data is labeled unavailable; newly installed tracking starts a prospective baseline. I record site changes, advertising, seasonality, service coverage, and intake changes that could affect comparisons.

When findings can be published

The first review is at 90 days. Publication follows data verification and the agency’s approval, so there is no fixed public release date or promised improvement. A case study will state the measured periods, work completed, data gaps, and limitations. A before-and-after difference alone does not prove that TWA caused it.

If results are flat

Flat or negative findings are documented honestly and discussed at the review. Neither a positive testimonial nor improved numbers is required to retain the founding partner benefits. No case study or quotation is published without approval, and no improvement is invented to fill a gap.

The written program terms record reporting access, publication approval, the agency’s naming preference, and how flat results are handled. The agency keeps control of its accounts. I use aggregate business data, not client names, health information, call recordings, or private contact records.

Apply for the founding partner program See the fictional sample audit