Help more families find and choose your home care agency.
Total Web Advantage helps established private-pay, non-medical home care agencies improve local visibility, strengthen their websites, and turn relevant searches into qualified care inquiries.
For agency owners, administrators, and marketing leaders across the United States.
Marketing that understands private-pay home care
Your agency needs inquiries from families whose needs, location, and payment preferences fit the care you can deliver. I connect your digital marketing to that reality.
Explain your services accurately
Communicate companionship, homemaking, personal care, or respite services only where your agency offers them. Keep skilled home health and residential care distinct.
Match your service area
Build useful local content around the communities you actually serve, with clear contact and care assessment steps.
Support informed family decisions
Answer questions about care options, scheduling, private-pay costs, and getting started without promising outcomes.
Explore my home care approach →A connected strategy for search and inquiries
Start with the priorities that matter to your agency. Explore all services.
Home Care SEO
Service and care-topic content aligned with private-pay family inquiries.
Local SEO
Google Business Profile, business listings, and genuine service-area visibility.
AI Search Optimization
Clear, accurate content and repeatable checks of AI-generated answers.
Technical SEO
Crawlability, indexation, performance, and structured-data foundations.
Website Design
Professional WordPress websites that explain your care and make contacting you easy.
Conversion Optimization
Reduce friction between a family’s first visit and a qualified care inquiry.
A clear plan, from audit to ongoing improvement
Audit
I review your website, local search presence, and a defined sample of relevant AI answers, then prioritize the opportunities.
Optimize
I improve technical foundations, clarify your services and service area, and publish content that answers families’ questions.
Grow
I review search performance and qualified inquiry trends, where tracking is available, and adjust the plan with your team.
Work directly with the person doing the work.
I connect local SEO, useful content, website improvements, and careful measurement so your team can make informed marketing decisions.
- Priorities aligned with your services and capacity
- Clear scope and transparent reporting
- Founder-led SEO, web, and content support
- Plain-English reporting you can actually act on
Choose the support your agency needs
Local Care Authority
$1,000 setup. Build your local search foundation.
AI & Organic Growth
Normally $2,000 setup. Founding partner applications are open: 5 of 5 places remaining. Partners exchange measurement access, honest 90-day feedback, and approved documentation for waived setup and an included five-page website. Standard packages remain available.
Full Infrastructure
$5,000 custom setup. Custom websites and integrations scoped separately.
Build the evidence together.
Five agencies working directly with the founder, with a documented starting point and honest progress reporting.
5 of 5 places remaining · Applications open. Apply to work directly with Beau as a founding partner.
The exchange: waived Tier 2 setup and a streamlined WordPress website up to 5 pages, for baseline and ongoing business data, honest feedback at 90 days, and agency-approved case study participation. Agency names are optional. Positive results and positive testimonials are never required.
The first review is at 90 days. Publication follows verification and agency approval, including flat or negative findings where approved.
See the program and measurement commitments
I’m Beau Ferguson — founder of Total Web Advantage. My technical SEO background spans more than 1,000 websites across prior roles and projects. I bring that experience directly to home care agency owners nationwide.
Read my story →Questions home care agency leaders ask
Who is TWA built for?
Established private-pay, non-medical home care agencies, including owners, administrators, and marketing leaders who want more qualified care inquiries.
What do you mean by non-medical home care?
Support at home such as companionship, homemaking, respite care, and help with daily activities, where offered and permitted by the agency’s actual service scope. I distinguish this from skilled home health, assisted living, and residential memory care.
Can you guarantee rankings or new clients?
No. Search rankings, AI mentions, inquiries, and new client starts depend on competition, demand, your service area, and your agency’s capacity and follow-up. I report the work completed and the results I can measure.
Do I need a new website?
Not always. I first review your existing site. Founding partner applications are open, with five places remaining. Partners receive a streamlined WordPress website up to 5 pages; custom builds and integrations belong in a separately scoped Tier 3 engagement.
How do I get started?
Request a free audit so I can review your website, local search presence, and opportunities in your service area.
Find your agency’s next marketing priorities
Start with a free audit of your website and search presence, focused on the families and communities you serve.
Request Your Free Audit