I’m Beau Ferguson. I help established private-pay, non-medical home care agencies connect technical SEO, useful content, and a clearer website experience.
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My background includes technical SEO work spanning more than 1,000 websites across prior roles and projects: diagnosing crawl and indexation problems, debugging websites, and connecting technical fixes to the way people search. That experience is the foundation of TWA; it is not a claim of 1,000 TWA clients or home care campaign results.
I’ve also worked as a search quality rater and as a web developer. Evaluating search intent and building websites gave me complementary perspectives on clarity, usefulness, and usability. Those roles do not give me inside access to ranking systems or control over search results.
I’ve worked in Minnesota home care, too. That experience informs the questions I ask about services, families, caregivers, and intake. Your agency remains the source of truth for its care scope, licensing, staffing, and payment arrangements.
I lead the strategy and technical work and explain it directly. You know who is accountable, what is being worked on, and what needs your input.
I start with your actual services, service coverage, private-pay audience, and capacity for new clients.
I review existing content, forms, and SEO settings before recommending new pages or a replacement website.
Reporting separates completed work, search observations, contact actions, and qualified inquiry feedback.
TWA is based in Coon Rapids, Minnesota and serves home care agencies across the United States. Your strategy reflects your local market and the care you actually provide.
Explore a worked sample audit to see the kinds of observations, priorities, and next steps I would discuss. The sample is an illustration, not a client result.
Home care marketing approach · Services · Packages and pricing
Established private-pay, non-medical home care agencies across the United States, including owners, administrators, and marketing leaders.
Yes. Total Web Advantage is founder-led. I am your direct contact for strategy, technical work, and explaining what is being done.
My technical SEO background spans more than 1,000 websites across prior roles and projects. That is professional experience, not a claim of 1,000 TWA clients or home care agency results.
Request a Free Home Care Marketing Audit or contact me to arrange a conversation about your agency’s services, service area, and goals.
Professional recommendations from colleagues and collaborators across my technical SEO and development work. These describe working with me; they are not home care client case studies or campaign results.
“We collaborated on numerous client websites, tackling complex technical SEO issues and communicating results to agency resellers. What always stood out was Beau’s entrepreneurial mindset — he’s constantly looking for ways to improve processes, increase efficiency, and create better outcomes for the team and our clients… His combination of technical skill, process-oriented thinking, and drive for continuous improvement makes him a tremendous asset.”
“Beau has an eye for debugging — he can spot where the bug is, what’s causing it, and find a way to correct it quickly. Beau is not only an awesome developer, but he’s also got a great personality. His excellence in communicating, collaborating, and problem-solving makes him a valuable asset for any team he’s on.”
“His ability and skills as a Frontend Developer is unparalleled. Beau is one of the kindest and most genuine people I’ve met, and any company would be lucky to have him.”
Start with a Free Home Care Marketing Audit, or contact me directly to arrange a conversation.
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