Total Web Advantage exists for one reason: the way people find businesses has fundamentally changed, and most companies haven't caught up. We make sure our clients do.
We didn't learn digital growth from a textbook — we learned it building and marketing our own brands online, fighting for every bit of visibility.
When AI answer engines started replacing the old search results, we saw it early. We rebuilt our playbook around getting cited and recommended by AI — and now we bring that same edge to local businesses that don't have time to keep up with the shift themselves.
We built and grew our own brands online, learning what actually moves the needle.
Answer engines began handing users one recommendation instead of ten links.
A full-service partner helping businesses become the answer AI recommends.
For years I was the technical SEO specialist behind more than 1,000 websites — the go-to person for diagnosing sites that were broken, buried, or wouldn’t rank, and getting them working again. If a site wouldn’t perform, it landed on my desk. Some people called me the website whisperer.
I’ve also worked as a search quality rater, judging results the way Google trains its raters to — evaluating search intent and E-E-A-T (experience, expertise, authoritativeness, and trust). Those are the same signals that now decide which businesses AI trusts and cites. And as a hands-on web developer, I build the sites too, not just advise on them.
Answer Engine Optimization brings it together — schema, entities, crawlability, and content built to be trusted, aimed at ChatGPT, Google AI Overviews, and Perplexity. The difference is I bring that expertise straight to local Minnesota and home-care businesses, without the big-agency markup.
Every engagement is hands-on, and it starts with a free AI Advantage Report.
We believe a local business should be able to compete in AI search just as well as a national chain — with a partner who explains things in plain English and is measured on leads, not jargon.
You'll always know what we're doing, why it matters, and what it's producing. No smoke, no mystery reports.
Citations, rankings, and traffic only matter if they turn into calls, bookings, and revenue. That's what we track.
The answer engines change constantly. Staying early is our job, so your visibility never gets left behind.
Local and growing businesses that want to be found and chosen in the AI search era — from local shops and service providers to professional practices — across the Minneapolis–St. Paul metro and nationwide.
We are based in Coon Rapids, Minnesota and work with businesses throughout the Minneapolis–St. Paul metro, plus remote clients across the country.
When someone asks ChatGPT, Perplexity, Gemini, or Google AI for a recommendation, we work to make sure your business is the one it names — through structured data, citable content, and the authority signals answer engines trust.
On the outcomes that matter: AI citations, search rankings, and above all the calls, bookings, and leads they produce. You get plain-English reporting, never jargon.
Request a free AI Advantage Report. We will show you how the answer engines describe your business today and where you stand against competitors — with no pressure.
Start with a free AI Advantage Report and see where you stand — no commitment, no pressure.
Get Your Free AI Advantage ReportProfessional recommendations from colleagues and collaborators across my technical SEO and development work.
“We collaborated on numerous client websites, tackling complex technical SEO issues and communicating results to agency resellers. What always stood out was Beau’s entrepreneurial mindset — he’s constantly looking for ways to improve processes, increase efficiency, and create better outcomes for the team and our clients… His combination of technical skill, process-oriented thinking, and drive for continuous improvement makes him a tremendous asset.”
“Beau has an eye for debugging — he can spot where the bug is, what’s causing it, and find a way to correct it quickly. Beau is not only an awesome developer, but he’s also got a great personality. His excellence in communicating, collaborating, and problem-solving makes him a valuable asset for any team he’s on.”
“His ability and skills as a Frontend Developer is unparalleled. Beau is one of the kindest and most genuine people I’ve met, and any company would be lucky to have him.”
