Families researching home care and senior living now ask ChatGPT, Google AI Overviews, Gemini, and Perplexity before they ever call. We make sure the answer they get names your agency - not a directory.
Takes about 2 minutes. No obligation. Plain-English findings, specific to your agency.
Built by someone who has worked inside Minnesota home care.
Adult children choose the care, and they research hard - increasingly by asking an AI assistant instead of scrolling ten links. If your agency is not in that answer, you are invisible at the exact moment a family is ready to decide.
“Best home care near me,” “how much does memory care cost in Minnesota,” “how do I find a caregiver for my dad.”
Instead of a page of links, families get a short list - often national directories, not the local agency down the road.
Excellent care providers lose inquiries simply because the AI never learned to trust and recommend them.
Total Web Advantage was built by someone who has worked in Minnesota home care - so we know the families, the caregivers, and the questions people really ask. That means content that rings true to families and is structured exactly how AI answer engines want to read it.
Structure your site, schema, and authority so ChatGPT, Gemini, Perplexity, and Google AI cite your agency.
Google Business Profile, reviews, and “near me” visibility across every suburb you serve.
Answer-first pages on cost, care options, and how to choose - the content AI loves to quote.
The trust signals families and AI weigh most, turned into a steady, manageable system.
Get a free AI Visibility Audit - we will show you exactly what families are told when they ask ChatGPT, Gemini, and Google AI about care in your area.
Get My Free AI Advantage ReportSample — a Maple Grove home-care agency
AI Advantage Report: 38/100 — Developing (illustrative example)
| A family asked… | Did AI name you? | Who it named instead |
|---|---|---|
| “Best home care in Maple Grove” | No | 2 directories + 1 competitor |
| “In-home care cost near Maple Grove” | No | A national directory |
What it means: families searching for care near you are being sent to directories and competitors. Your site is reachable, but AI lacks trusted local evidence tying your agency to the cities you serve. Priority fixes: service-area pages, review & citation consistency, and answer-first cost/care content.
Two minutes, no obligation. Tell us where you serve, and we’ll show you what families are told when they ask AI about care in your area — and the top fixes.
I’m Beau Ferguson — a PCA and the technical SEO behind 1,000+ websites, now helping Minnesota home-care agencies get found and cited in AI search.
Read my story →That's the goal, though no one can honestly guarantee a specific AI recommendation - results vary by question, platform, and location. We make your agency easy for AI to find, understand, and trust - unblocking crawlers, adding the right schema, and publishing citable content - so answer engines are far more likely to recommend you when families ask. Results start within weeks and compound over months.
Yes. It is a focus for us, and Total Web Advantage was built by someone who has worked inside Minnesota home care. We know the families, the caregivers, and the questions that actually drive inquiries.
Traditional SEO chases a spot on a page of links. AEO makes your agency the single answer an AI hands back - which is how a growing share of families now search for care. We do both, so you are covered either way.
Setups are a one-time $895 to optimize an existing site or $1,995 for a full build, plus an optional $495/month plan with defined deliverables and no long-term contract. Every engagement begins with a free AI Visibility Audit so you can see the opportunity before you commit.
We are based in Coon Rapids, Minnesota and focus on the Minneapolis-St. Paul metro, but we work with care agencies across the country.
Get an existing site found in AI search.
A new site built to be the answer.
Optional — keep growing after setup.
